In one of my reports today, I wrote: “….in estimated donated media come into your account through strong radio and TV placements.”

E-mail the reports, copying Bobby, as usual.

Two seconds later, beep beep, a call from Bob.

“Drew, I just saw the report you sent to C-E.  In the elaboration you used strong.  Don’t use the word strong, OK, on these.”

ARE YOU KIDDING ME.  ONE WORD.  ONE TOTALLY PERFECT ADJECTIVE FOR A DESCRIPTION OF A CAMPAIGN’S PROGRESS AND YOU GIVE ME GRIEF.

GO TO HELL.  Happy Friday……